Digital design and new media consultancy Ellipsis Media has launched a new web site for the Association of Plastics Manufacturers in Europe and charity WaterAid.

The site can be found at http://www.aquaplastics.org and is designed to raise funds as part of WaterAid's Click to Give campaign. Ellipsis Media has designed, built and maintained the site. The web site aims to encourage users to visit it once a day in order to raise funds. Each visit will see EUR0.10 being donated to WaterAid from the Association of Plastic Manufacturers in Europe. A spokesperson for WaterAid said it is hoped that the web site receives 1.5m visits so that EUR150,000 would be donated when the site closes on 22 June 2004.